Articles
Writing an article for a newsletter, website or magazine involves striking a careful balance between delivering your commercial messages and giving the reader what they want. Too corporate and it won’t be read; too reader-focused and you won’t meet your business objectives.
Delegates will come away from this session with lots of techniques for engaging with their audience, spicing up business articles and delivering concise copy that successfully conveys their message.
This course shows how to:
- Understand reader needs
- Find attention-grabbing hooks for dry topics
- Write strong openings and endings
- Pick the most suitable structure for the type of copy
- Deliver the commercial message… subtly
- Get the tone right
- Add sparkle through creative devices
- Use research, interviews and quotations
- Write succinct business/technical copy in plain English
- Proof and edit your work