Press Releases
No marketing professional’s tool kit is complete without the ability to write effective and eye-catching press releases. They are an invaluable tool for attracting the media’s attention and getting your message across.
And never more so than today. With vast cutbacks in the traditional press and the rapid growth of digital, press releases are frequently being printed verbatim: the words you choose really can mean the success - or failure - of your campaigns.
This course will teach you how to:
- Find the balance between corporate messaging and real news
- Create news when there’s no news
- Think and write like a journalist
- Choose the correct structure, style and content
- Develop strong headlines and opening paragraphs
- Write compelling e-releases
- Use quotations and case studies
- Repackage press releases for different media: print, radio, TV and online
- Distribute press releases for maximum impact