Proposals and Bids
Writing winning proposals and bids is an art form, particularly when we’re under time pressure. From taking the brief to producing a slick final document, every step requires excellent analytical, sales and writing skills.
This course guides delegates through the entire process, providing lots of practical techniques and demonstrating how to:
- Plan and design the structure of your proposal
- Interpret client needs through effective questioning techniques and interrogation of the brief
- Work through the planning process and analyse research
- Define and develop ‘strategy’
- Deliver a persuasive, well-structured argument
- Write an executive summary that captures the reader’s interest
- Create an impactful framework and structure
- Develop winning ideas that deliver against objectives
- Demonstrate measurable results
- Deal with jargon and clichés
- Use a checklist to review the quality of your response