Web Copy
In a new media age, your website is the face of your organisation: it’s therefore important to get it right. This course gives you all the tools you need to write compelling copy for your internet and intranet sites.
It teaches how to:
- Adapt your copy to an online format
- Get clarity around the purpose and objectives of your website
- Appeal to your target audience
- Write concise copy
- Link page content
- Develop impactful page and section headings
- Ensure there is cohesion with other marketing materials
- Brief suppliers on copy and design
- Incorporate key words to support search engine optimisation
- Write blog copy